职位介绍

-  Lead a regional team of Marketing, Customer Experience & Digital leaders with regional & local experts to embed & facilitate customer experience excellence ownership within regional BLs and across all target groups & vehicle segments, monitoring and ensuring effectiveness and efficiency
-  Develop and deploy the regional customer experience roadmap towards excellence, for competitive differentiation & long-term growth, increasing our strategic inter-connected touch points with the market
-  Identify and govern all regional customer experience processes E2E, driving standardization and digitization throughout BLs/Domains, minimizing silos of systems, data, duplication of efforts, while ensuring best experience & purchase convenience to customers and end-users
-  Ensure through regional communities of practices, state-of-the-art competence for maximizing customer impact
-  Attract, develop and retain an agile, diverse team of high potentials highly connected within the regional organization and Division B
-  Measurement on eCom-driven sales development 
-  Measurement on marketing ROI in digital market channels
-  Internal communication BP
-  Media/PR communication