职位介绍INTRODUCTION OF JOB

• • Responsible for strategic planning & overseeing 360-degree operation of E commerce Store and deliver business outcomes.
  • Plan, monitor, review and optimize Online Store paid media, including paid ads, product performance in
  accordance to brand campaign phasing and channel business target and control the budget.
  • Responsible for P&L management, sales planning, strategy building for online Store. Work closely with
  finance team on expense control and channel profitability.
  • Monitor and analyze business key metrics including day-to-day operation (traffic/conversion/ads),
  merchandising and E-marketing, generating insights for decision making as well as optimization.
  • Be responsible for online store annual/monthly plan and ongoing analysis of key business metrics including
  but not limited to sales performance, traffic, AUR, conversion rate analysis and consumer behavior.
  • Work with TP to manage store operation, including but not limited to site refresh based on global assets and
  guidelines, UX&UI, warehouse inventory and consumables management, logistics and set up and keep
  optimizing the customer service SOP.
  • Work closely with internal marketing and communication team to align the brand strategy and actively
  coordinate the implementation of each campaign.
  • Familiar with the development trend of online platform and the situation and changes of competitors.

职位要求JOB REQUIREMENTS

• • At least 3+ years of EC operation experience in either agency or in-house background with strong analytic skills and attention to details.
  • Proactive and goal-oriented, ability to drive forward with goals independently.
  • Knowledge of EC ecosystem and strong customer journey centric thinking
  • Excellent communication skills with both internal stakeholders and external partners.
  • Can adapt well in a fast-paced moving environment and able to manage multiple tasks.
  • Bachelor's Degree required.

所属顾问THE CONSULTANT

Yvonne Xiao Senior Consultant

上海市 | 从业16年